From Michelangelo to bathtime fun with Tinti

The charisma of colour

As with so many things in life, the best ideas come spontaneously. This is exactly how Tinti bath-time fun came about. Our company founder Rainer Wild was visiting the Sistine Chapel in Rome while Michelangelo’s world-famous Creation of Adam was being restored on the vaulted ceiling. Inspired by this painting, Rainer Wild wanted to develop equally bright, natural colours.

When he discovered that the paints used by Michelangelo were highly toxic and contained lead, he vowed to create natural paints that posed no health risk.

Tinti is born

This was the founding momentum behind Heidelberger Naturfarben GmbH & Co. KG, which was later re-named Tinti GmbH & Co. KG. The product range grew quickly: the natural, safe paints for the classic watercolour box for early years' school classes were quickly followed by the natural bathwater colours that continue to form a core component of our Tinti range today. So it’s all thanks to Rainer Wild and his visit to the Sistine Chapel that so many children can enjoy bath-time fun with our natural colours today.


Passion for health

Colours, painting and art have always been an inherent part of Rainer Wild’s life as a passionate entrepreneur. Rainer Wild has received multiple awards for his contributions to business and science, including the Federal Cross of Merit and an honorary doctorate from the University of Hohenheim. We are extremely grateful that, as our founding father, Rainer Wild continues to support us every day so that we can delight children.